Three Unbreakable Rules of Twitter Marketing

Twitter can be an absolute waste of your time, or it can be a powerful part of your online marketing toolbox. It just depends how strategically you use it. What follows are descriptions of three concrete tenets that you must follow to successfully use Twitter as a marketing tool.

The first tenet you must obey is: Add value. You're really just spamming Twitter if you only use it to promote your own products or services. Concentrate most of your tweets on providing information of real value to your readers. These can include your personal opinion about things happening in your industry, links to any kind of interesting article about your industry, direct messages to particular followers, etc. And you can include posts about whatever it is you sell, as long as they are mixed in with the types of content shown above.

The second concrete tenet is to focus your following and tweeting on others that fall within your sphere or industry. Having lots of followers is great, and I think you should try to have lots of them. But if most of your followers are potential sources of business or somehow related to your industry, then you will be talking to a more receptive audience. You have a much better chance at hooking up with someone who can help your business if the people on your list are already connected somehow to your industry.

Concrete tenet number three: Be systematic. I used to be one of those people who would only post on Tweeter once per week. If you manage your Twitter account like that, you're just wasting your time. Post several times per day, every day. Fortunately, there are tools you can use to apply some automation to your account, and that make it much easier to create new tweets. If you make intelligent use of the right technology, running a systematic Twitter account is much easier.

Twitter can be a powerful component to your overall Internet marketing campaign. Follow the tenets as described above and you will be well on your way to becoming a Twitter master.


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